To initiate a new way of exploring the properties that we have listed on the main website, commonfloor.com. We have observed that our users are making lists of properties and share it with people using other mediums.
Interaction Designer - Information Architecture, Prototyping and Visual Design
UX Manager, Product Manager and Front-end Developer
We set out to look how the future of presenting the properties we have on our platform. Our main aim was to explore different visual variants to see what works best with existing code infrastructure but also which would vastly look different from the existing visual style.
I created the various visual styles and interaction patterns which shaped the future direction of the platform's experience style. The final results helped visual designers to take the things that work and execute in the main website.
I particularly felt different working directly with high-fidelity prototypes instead of acting at the grass-root level of the total experience. Having done that, it gave me the experience of tackling some visual design principles which was not my best suit at that time.
The project was a defining process of re-desgining our visual style. The use of content in a new style helped us change direction from our existing visual style to a modern, more presentable style.