Emma is a conceptual exploration of how we can personalize shopping experiences in the future. Designing this product included heavy emphasis on viability of the concept, contextualize of technology and balancing it with natural human expectations.
Personas, Business Design and Product Design
Dash, Pei Pei and Tracy
The project was done as part of our Business of Design class to explore the opportunity of designing our own product. The process involved finding balance with the constraints of market viability, existing technology, natural human behavior and anticipated shopping experiences.
We relied heavily on available research on present retail patterns. Research also included conducting several interviews with users in retail outlets like Gap, H&M, Levi's and Old Navy. This helped us narrow down on a segment of users and nail down the product even more.
The actualization of our concepts included preparing mock-scenarios, physical prototypes with Real Sense cameras and studying personalized domestic appliances. We constantly went back to users to test our concepts and fine-tune our concepts.
The project was done as part of the Business of design class taught by industry experts, Christopher Ireland, Elizabeth Glenewinkle and Maria Giudice. It was crutial to understand how we can as designers start a business of our own and run it successfully. Also, the project instilled in me the importance of business considerations in the design process.